Small Business

Marketing Blog

DIY Marketing Tips, Tutorials, and Interviews

Jessica Bull Jessica Bull

The Best Teleprompter Apps for Recording Social Media Content: Top Choices for 2025

Creating high-quality social media videos is essential for small businesses wanting to engage audiences and build a brand. Whether you're delivering a marketing pitch, sharing branding insights, or explaining website design services, using a teleprompter app can help you stay on script, look professional, and avoid stumbles. In this article, we'll explore some of the best teleprompter apps available today, including both free and paid options, with detailed pros and cons for each.

Read More
Jessica Bull Jessica Bull

Never Run Out of Content Again, Using ChatGPT

Use ChatGPT to never run out of content ideas again. You can even use the provided prompts to create a content calendar and plan out your content for months or even a full calendar year.

Read More
Jessica Bull Jessica Bull

Top 5 Website Design Tips for Small Businesses in Growth Mode

Looking to scale your business online? Discover the top 5 website design tips for small businesses in growth mode. Implement these strategies to create an effective, visually appealing, and conversion-focused website that boosts your business's growth.

Read More
Jessica Bull Jessica Bull

DIY Graphic Design: Canva + Basic Design Principles to Get You Started

Unpopular opinion: You don’t need to use fancy Adobe products and have a college education to create good-looking, professional graphics and imagery for your business. While hiring a professional designer might be ideal, it’s often not feasible for small businesses with tight marketing budgets.

Read More
Jessica Bull Jessica Bull

Affordable Tools Every Small Business Owner Needs for DIY Marketing

Small business owners are often faced with the challenge of managing marketing efforts on tight budgets. Fortunately, a variety of affordable and effective tools are available to help even the most budget-conscious entrepreneurs create, manage, and optimize their marketing strategies. These tools range from graphic design to social media management, email marketing, and website analytics, allowing small business owners to handle their marketing needs in-house, saving time and money.

Read More
Jessica Bull Jessica Bull

How Website SEO Has Changed in Recent Years: Key Focus Areas for Modern Search Engine Algorithms

Everything about digital marketing has an annoying way of constantly changing the rules. And just like social media trends, website SEO (Search Engine Optimization) is constantly evolving. What worked a few years ago is often no longer effective today. For small businesses, staying updated with these changes is crucial to ensure their online visibility and success. This article will explore how website SEO has changed, what tactics have become less important, and what aspects of your website should be prioritized according to modern search engine algorithms.

Read More
Jessica Bull Jessica Bull

How to Craft an Origin Story for Your Small Business: The Key to Winning Hearts (and Customers)

Once upon a time, in a world full of small businesses fighting to stand out, there was one magical tool that could set them apart from the rest: the origin story. No capes, superpowers, or billionaire gadgets required—just an honest, relatable narrative about how you started your business and why it matters. Sounds simple, right? But like any good story, crafting your origin story requires a sprinkle of creativity, a dash of honesty, and just the right amount of marketing wizardry.

Read More
Jessica Bull Jessica Bull

Networking Tips for Small Business Owners: The Ultimate Guide to Growing Your Business on a Budget

Owning a small business is like juggling flaming swords—exciting but also a little nerve-wracking! When you’re balancing budgets, managing employees, and providing top-notch customer service, it can feel like there's hardly any room to think about networking. But guess what? Networking is one of the most cost-effective ways to boost your business growth. And the best part? It doesn’t have to cost you an arm and a leg!

Read More